Brooding over coffee… a new idea

These days, it rains quite often. Both at Mumbai, and Delhi. When it rains, having a coffee at a Coffee Day or Barista seems far more interesting than having a coffee on a normal day. Especially, if your office happens to be 50 meters away from Bandstand, and the coffee comes with the picture perfect view of an ocean in turmoil, weather gods making everything a little more beautiful, and your spirits a delicate balance of serenity and thoughtfulness.

What do I think of while having a cuppa at the Barista, Bandstand one of these days – Was I like this when I was growing up? The answer is – NO! 

Back then, there were no Baristas. Back then, paying 45 bucks for a cup of coffee was not really possible for me. Back then, coffee was not the most important thing in my life. Back then, I did not need a break from the monotony of a daily life. And back then, having a conversation did not mean I had to take my mind off so many things. Back then, things were simpler! 

Question no.2 – What would be different if I were growing up today? Well, for starters, I grew up mostly in smaller towns – Raebareilly (UP), Bhopal (Madhya Pradesh), Ranchi (Jharkhand, then Bihar). Most of these towns, today, do have something like a Barista where people can be seen hanging out. Where, spending 45 bucks once in a while is no big deal.

Next Question – Why am I saying all this? Because, my guess is that the phenomenon will spread out. And very soon, we will have the next generation of small towns and cities coming up with these coffee parlours.

And hence – Biz Idea – Small town coffeeshop – Coffee2 (Coffee for two! Coffee too!! We have a coffee place too!!!)

What’s my point? There used to be this sardarji’s outlet in Ranchi, called Frankies. That, as far as I can remember, was the only decent Burger place in Ranchi back in 1990s. And it used to do roaring business. Will that place become extinct if a McDs came into being. I don’t think so!  And hence, the case for making an early move into the smaller towns, building loyalty, and harvesting it. Start small, cater to the small and growing. Be the Air Deccan of coffee shops. AD was not meant to be for those who fly business class, or where the company foots the bill for travel. It was supposed to bring air-travel to the masses. And needless to say, they have been successful. They have ushered in the modern aviation era in India. And I see them comfortably placed for the next generation of evolution as well. Simply because they are present in most of the remote destinations.

That’s as much as I would write from my bizidea notebook, while I think of the numbers!  I am sure many would disagree!  But the disagreements are what would interest me more! For two reasons – 1. you can give me some food for thought! 2. As JRD said – Despite all the difficulties, all the frustrations, there is a joy in having done something as well as you could and better than others thought you could. Let me add an Einstein to it as well – If at first the idea is not absurd, then there is no hope for it!

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About Amit
Conventional, boring, believer, poet, Shayar (to be precise), lover of music, musical instruments, and all that can be called music (theoretically or metaphorically), jack of all master of none, more of a reader less of a writer, arbit philosopher, foolish debater.. and many more such things.. like so many people!

2 Responses to Brooding over coffee… a new idea

  1. Amit says:

    Even the mid-size towns will grow and need coffee (and tea). Fundamental thing that has happened in developed nations.. a gradual movement towards coffee consumption. East Asian nations have a very high tea consumption, but there again, coffee has gone up!

    None of the coffeeshops is doing business at the scale of big bazar. Yet, in relative terms, yes.. scale is the driver.

    Third.. people start spending more time away from home. I always ask this question – There was a “thadi” in front of Inductis.. and had a huge business.. But, had the proposed CCD in Vatika come up, would it make a dent in the Thadi business.. Yes.. both can grow without cannibalizing significantly though! 🙂

  2. Sreejith says:

    i believe coffee has mostly been positioned as an upmarket drink while tea remains largely the drink for the masses… maybe a tea-day.. ofcourse you would also offer coffee but the usp being tea instead?? but then are u trying to drive margins through quantity like deccan? And anyway you will always find a chai ka adda around the corner in any village!

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